E*TRADE Social
SOCIAL CONTENT AND ACTIVATIONS
With the goal of making finances fashionable and accessible, we developed several core concepts that brought finances to life on E*TRADE’s Instagram.
Celebrate Savings
E*TRADE wanted to stand for financial planning and responsibility for a new generation. So we created a relatable and fun content series that celebrated savings at every level - no matter how small.
Behind the Scenes
Picture the Market
DATA VISUALIZATION
What if you could understand the stock market just by following E*TRADE?
Introducing Picture the Market, where we used the color of the image to show market performance.
A green image meant the market went up that day, a red image means the market went down.
S&P up .3%
S&P down 1.7%
S&P down .4%
S&P Up .6%
s&P up .2%
s&p up 7%
S&P up 1.2%
S&P down .4%
S&P down .1%
Life Goals
When you grow up, your goals grow up with you.
We showcased these Life Goals using the fun and visual Letterboard style to stop thumbs in their tracks.
Behind the Scenes
And more! @etrade_financial
More Work
