TRUE EDGE LASTS FOREVER

SOCIAL ACTIVATION

“I’ve been using Edge for decades” - Amazon Reviewer SurferDoug72

Edge has been around for years. 50 years to be exact. While men’s lives are constantly changing, Edge has always been by their side. We believe that kind of brand devotion deserves to be celebrated.

That’s why we took photos of Edge users that included unfriendly reminders of people that have come and gone in their life, and replaced them with one thing that hasn’t—their shaving gel.

Be it flaky college friends, ex-wives, or your best friend Steve who took off with your ex-wife.

We replaced them all with Edge.

So long bad friends and mean lovers

With CDs: Emily Sander and Justin Biliki
ACDs: Pat Regan and Jessica Bass
Producer: Jacob Vogt

More Work