Panda snacks

a product extension for panda express

We created an American-Chinese snack line for Panda Express.
Why you ask? Let me explain.

#1 There is no strong Asian brand in the snack aisle.

#2 Americans already know and love Panda Express's brand of American-Chinese.

#3 The opportunity for kick-ass flavors is endless. 

Most important, they would be foo-king delicious. 
 

Packaging and Promotion

panda snacks general tsao's.png
panda snacks 1.png
panda-snacks-fortune.png

panda express display

additional flavors and packaging

Out of Home

chinese american cheese.png
back of bus.png

in-store

panda snacks  in-store supermarket 2.png

With Will Luck
Illustrations by Annie Shepard and Michael Arroyo

From a project with:
Jass Sosa- Strategy
Harding Coughter- Experience design
Colin McCool- Creative Brand Management

more work